Dr. BOUIMA Anouar
Assistant Professor in Marketing and Digital Marketing at Ferhat Abbas University Sétif 1. Specialized in branding, digital marketing, and international marketing research
Frequently Asked Questions
International Marketing
introAbout This Course
International Marketing is a course designed for third-year marketing students. It introduces the main concepts, strategies, and challenges of operating in international markets. The course explains how companies expand globally and adapt their marketing decisions to different cultural, economic, political, and technological environments.
Students will explore topics such as globalization, internationalization, PESTEL analysis, country risk assessment, and global market adaptation. The course also includes practical case studies of international companies such as Sony, McDonald’s, Apple, Netflix, and Uber.
By the end of the course, students will be able to analyze international business environments, identify global opportunities and risks, and understand how firms develop international marketing strategies in a competitive global economy
Requirements
Students should have:
- Basic knowledge of marketing principles
- Basic understanding of economics concepts
- Analytical and communication skills
Course Staff
What topics are covered in this course?
The course covers globalization, internationalization, PESTEL analysis, cultural differences, country risk, and international market strategies.
Are case studies included?
Yes. Several international business case studies are included to improve practical understanding.
Is this course theoretical or practical?
The course combines theoretical concepts with practical activities, discussions, and case analysis
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